Though many Twitter news feeds reflect a stream of consciousness that is more busy than productive, there is a strategy to integrate Twitter in your business’s marketing plan. Continue reading
How do I add a blog to my website? Why would I do that? What am I going to write about? Continue reading
Social media is an important element of search engine optimization, with Google and other search engines signaling it could become even more relevant in the future. So what is the best social media platform? Continue reading
Is my message reaching anyone? Is it motivating anyone to act?
Our best guess is that these questions date back to the dawn of human communication or at least the dawn of the first ad agency. Continue reading
Keyword analysis is an essential cornerstone of any search engine optimization strategy. It sets the tone of the campaign and creates the most efficient way to make the most of your pay per click and search engine optimization dollars. Continue reading
Blogging often comes with a negative stereotype. Last week, I suggested to a client that they should be blogging to get their message out. Immediately their response was, “Maybe, as long as we don’t call it a blog!” Continue reading
Search marketing and Search Engine Optimization may be a relatively new terms, but confusing them is really no longer an option. You see, the way people find and purchase goods and services is dramatically changing. Continue reading
The web is fundamentally changing the way in which we communicate with each other. As follows, it is also changing the way in which we do business. Having a website does not mean what it did ten or even 5 years ago. Simply put, having a website no longer gives a company a competitive advantage. It is just a part of doing business today.
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Mobile apps today are what websites were in the 90’s. The honest truth is that no one cares anymore that you have a website. They have simply become a normal cost of doing business. In today’s market, a mobile presence can give your business a leg up on the competition.
Web Videos are often thought of as disguised commercials. Ralphie from A Christmas Story couldn’t have put in any better when he was duped by Ovaltine, “A cruddy commercial!?”
