At NeoCloud, we have the privilege of speaking to a variety of businesses and community organizations on the subject of how to effectively create and deploy a sound new media marketing strategy. At these sessions, we receive a ton of questions. Without fail, many of the initial questions are related to the overall phenomenon that is social media. “Why in the world do people spend so much time on social media sites?” “Social media really is for young adults, right?” And, as the title of our post suggests, “Why the ___ is everyone so ___ (you fill in the blanks) social?”
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“You can’t do today’s job with yesterday’s tools and be in business tomorrow.” Successfully working in the technology driven, new media world of the 21st century requires companies to abandon outdated habits and processes, in favor of new and innovative methods of problem solving. Continue reading →

Everyone knows what a scrapbook is, so think of Pinterest as a digital one that allows its members to “pin” videos, images, and other objects to an online board that will connect to their own company website. So what is the big deal? Continue reading →

Which would you rather participate in, a one-way lecture or an engaging conversation? Unless you are anti-social, the answer is an engaging conversation. That’s what engagement marketing is all about. Engagement marketing is using technology to build relationships through continuing communications and interactions between your business and your customers. Continue reading →

“Social media” may just be the biggest buzzword of the last 10 years. No doubt you’ve heard about Facebook, Twitter, Google+ and the ever-growing list of new, trendy platforms that fall under the social media umbrella. Continue reading →

If you are like most Americans, you are on or have experimented with the idea of going on some type of diet. Everyone diets right? In general we know we eat too much of the wrong kinds of food, exercise too little and usually do not allow our bodies to get the rest needed to refresh and recover from stress. Continue reading →

At NeoCloud Marketing, we have the privilege of helping a wide variety of businesses establish and maintain a superior web presence. We especially enjoy working with nonprofit groups, as they add so much value to the lives of those they serve. Continue reading →

By the end of this month, Facebook will convert all business pages over to the recently released timeline display. Until the time of required change, business page admins have an opportunity to test and preview potential new looks for their respective pages. Continue reading →

Some bloggers and internet marketers swear by it.  I’ve heard it over and over that “you need to increase your keyword density” or “don’t go too high or it will considered spammy”.  The idea just makes sense doesn’t it?

I must admit on the surface without any careful consideration the thought of an ideal density makes sense.  However this is just not the case.  KD tools are not useless altogether.  They might inform you that you haven’t used your keyword at all or you might be overdoing it.

 Outside of that there is no real value in the measurement.

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A vast majority of people who use Google, and most who are trying to rank on it, have little understanding of how it works. So let us start with the basics. Google uses programs directed by their algorithms, otherwise known as bots, to “crawl” through pages on the WWW.

The Googlebot reads through the information on a page, follows links, and indexes the content as it moves through the web.  All of this information is sorted and stored on thousands of servers across the country for retrieval from searchers in fractions of a second.
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